Purpose over paychecks: what founders can learn from PlanBlue

PlanBlue is pioneering underwater satellite technology to map and protect our oceans. Despite their groundbreaking innovations (seriously, look them up!), their story wasn’t effectively communicated, making it difficult to attract top talent needed for their ambitious mission. Our research shows purpose-driven companies like PlanBlue can attract candidates who accept offers 12-20% below market rates and experience 30% higher retention when their environmental mission is clearly articulated.

We stepped in to help PlanBlue transform their employer brand and recruitment approach. Here’s how we made an impact:

Our Approach

Captured the founders' vision

Embedded a senior recruiter

Created data-driven job descriptions

Build strong job visibility in DACH region

The Impact

Filled critical leadership positions

Confident, well-trained hiring team

Powerful tool for content creation and fundraising

New hires accepted salaries 30% below market rate

PlanBlue plotted in our growth framework:

Start up

Scale up

Grown up

As part of our do-good-initiative, we helped PlanBlue to put their amazing story into words.

Why we're proud

When launching a company, many founders struggle to put their story into words—or even find the time to try. That’s why being able to craft and hand over a fully realized founder’s story to the four visionaries behind such an important and heroic mission felt truly rewarding.

Want to be our next do-good project?

Disruptive recruitment for ambitious companies.

Attract

Reach

Hire

hi@houseofpeoplefinders.com +3170 – 2051120

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Disruptive recruitment for ambitious companies.

Attract

Reach

Hire

Level-up your hiring with in-house recruitment, employer branding and marketing & automation.

Ready to solve your talent challenges? HOP on board.

hi@houseofpeoplefinders.com +3170 – 2051120 Cookie Policy Privacy Statement Terms of use