Every story matters at Bynder
As Bynder evolved from Dutch scale-up to global leader, their employer brand hadn’t kept pace with their growth.
With seven global offices and an increasing need for specialized talent, their messaging needed to match their market-leading position and attract expert profiles in a competitive market.
What we did:
Deep-dive research and employer brand strategy
Fresh messaging and EVP creation
Process design for full candidate journey
Implementation playbooks for global teams
Workshop to activate the team
The impact:
A new EVP with messaging across all touchpoints
Step-by-step blueprint for global roll-out
A consistent employer brand experience
Bynder plotted in our growth framework:
Start up
Scale up
Grown up
What we did:
After company-wide research, we created an employer brand promise and EVP, translating it into messaging for the entire candidate journey.
We mapped the employee journey and delivered three playbooks to ensure consistent brand use across all touchpoints.
A playbook for marketeers
A playbook for hiring teams
A playbook for HR teams
Why we're proud?
Helping a Dutch success story strengthen their global presence is one thing. But seeing all stakeholders unite behind a shared vision and blueprint? That's what makes us truly proud.
Sounds good? Let's have coffee.
Disruptive recruitment for ambitious companies.
Attract
Reach
Hire
Disruptive recruitment for ambitious companies.
Attract
Reach
Hire
Level-up your hiring with in-house recruitment, employer branding and marketing & automation.
Ready to solve your talent challenges? HOP on board.
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