Kickstart AI: building a high-performing tech team in just weeks
In 2019, the Netherlands’ largest companies joined forces to unlock AI’s full potential. They saw AI as a game-changer for improving lives and driving innovation. Success required collaboration across the entire country. That’s when Kickstart AI emerged. Our job was clear: build a team for an organization with no established brand. No people in place. Not even a bank account. Just potential.
By 2022, Kickstart AI had transformed into an independent non-profit, backed by powerhouses Ahold Delhaize, ING, KLM, and NS. Today, 20 exceptional professionals lead initiatives that strengthen the Dutch AI ecosystem and create meaningful societal impact.

What we did
Built a purpose-driven identity from scratch
Embed an inhouse recruiter to target AI talent pools
Implement Homerun (Applicant Tracking System)
Converting story telling & career pages
Train the fast-growing hiring teams
The impact
Built a high-performing team from scratch
Reduced recruitment budgets by 50%, without sacrificing talent
Established a scalable recruitment infrastructure for future growth
Integrated AI into the hiring process, optimizing recruitment
Launched the first fully AI-created career page
Kickstart AI plotted in our growth framework:
Start up
Scale up
Grown up
Showing the potential to attract talent FAST.
Why we're proud?
Building Kickstart AI from the ground up felt like a Pippi Langkous challenge. We had never built a team this fast for an organization that didn't even exist yet, but we truly believed we could. We equipped the founder partners with the talent infrastructure to transform Dutch AI while they focused on getting up and running. Seeing our work enable their growing national impact is addictively rewarding.
Ready to kickstart your hiring too?
Disruptive recruitment for ambitious companies.
Attract
Reach
Hire
Disruptive recruitment for ambitious companies.
Attract
Reach
Hire
Level-up your hiring with in-house recruitment, employer branding and marketing & automation.
Ready to solve your talent challenges? HOP on board.
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